I came across this article on Medium that talks about the evolution of our relationship with music. I was able to resonate with many aspects mentioned including how music always had context and function. While the traditional functions of music such as spiritual, social, and identity building still exist, there is also, another useful function that music is serving us at the moment due to its ubiquitous nature and that is, the activity we are engaged in.
From a personal standpoint, I will have to agree with this new function of music. I choose my playlists mindfully, and that includes both music and podcasts. For example, if I am working out in the gym, I usually listen to new songs, podcasts, and audiobooks as I can pay attention to what I am hearing amidst a monotonous yet significant activity. If I am writing, blogging, or working, I listen to music and podcasts that are already familiar to me. In this case, I don't want to pay too much attention to what I am hearing so I can focus on my work.
Here's how some music businesses have leveraged this idea.
What does this mean for the future of music?