Simon Sinek, in one of his interviews, mentions that people no longer listen to politics. Instead, they watch politics. This relatively new change in behavior changes the way people perceive and understand politics and politicians. This interview was a wake-up call to me as I pondered about what it means in the world of music. Who are the people who listen to music and who are the ones who watch music (videos)? What does it mean to me as a musician regarding how my audience perceive and understand me?
As I was thinking about this, I stumbled upon another great podcast episode of the Tim Ferris’ show where the guest was Seth Godin. Seth proposes that you cannot win by being everywhere. We must have the courage to choose one medium where people can find us and lead a tribe. ‘You can win by being everywhere’ is a trap that steals away our content from us and takes away all our potential and creative energy. It is also, a way to hide since it’s easier to defend our failures on a scale of infinity. Small is scary since it becomes more noticeable when we fail. And, that’s exactly why we must embrace doing something on a small scale because it will help us grow.
This theory made sense to me, and I decided to make a few changes in my music and writing life. I have been taking a break from all my social media accounts, except my blog, YouTube, and SoundCloud accounts where I post my music and articles. I had to introduce this creative constraint to be more focused on deep, meaningful work.
It’s better to be a meaningful specific than to be a wandering generality. - Zig Ziglar